Market study and innovation in marketing

the coach:
Professor. Iyad Al-Ramli

  • Master of Business Administration
  • Certified digital sales and marketing trainer and consultant
  • Experience extending for more than 18 years in the field of training and consulting
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The most prominent topics of the training program:

  • Market analysis and its importance
  • Study competitors in the market
  • Analysis of products, services and competitive advantage
  • Skills in preparing marketing plans
  • Marketing through displaying products and providing services within trade fairs
  • Building brand identity and designs
  • Retaining customers and enriching the customer experience
  • Innovation in marketing
  • Public relations

Language of the training program:

Arabic

Target group:

Workers and those interested in the field of marketing and innovation in the pet trade sector (retail trade, wholesale trade and electronic stores)

Training program outcomes:

  • Acquire market analysis skills and study competitors
  • Acquire skills to analyze products and services and create competitive advantage
  • Learn how to prepare marketing plans
  • Familiarity with identity building and design tools
  • Developing customer retention mechanisms and enhancing the enrichment of the experience
  • An understanding of how to manage public relations and the importance of marketing innovation
  • The trainee will obtain a certificate of completion of the program upon his commitment to attend all the training hours scheduled for the program
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