General Introduction to Marketing and its Trends

the coach:
Professor. Ali Al-Harbi

  • Ph.D. in Marketing from New York University
  • Certified trainer in the fields of management and finance by the Public Authority for Technical and Vocational Training

Key Topics of the Training Program:

  1. The Concept of Marketing: Types and its Role in Business.
  2. Marketing in the Retail Sector and E-commerce.
  3. Advantages and Disadvantages of the E-market.
  4. Marketing through Search Engines.
  5. Modern Marketing through Blogs.
  6. Contemporary Marketing via Smartphones.
  7. Email Marketing.
  8. Marketing through Social Media Platforms.

Program Language

Arabic

Target Audience:

Those working in or interested in the field of marketing in the pet industry (retail, wholesale, and e-commerce).

Program Outputs:

  • Understanding the concept of marketing and its trends.
  • Acquisition of modern marketing skills.
  • Comprehensive understanding of electronic marketing tools.
  • Trainees will receive a certificate of program completion upon attending all scheduled training hours.
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